Commercial Bank Customer Relationship Management
Different banks use different technology on platforms over a range of system development time. Therefore, it is hard for the controller to quickly apply the new idea to practice. The ultimate goal of banks is to best serve the customer. In order to achieve this goal, we apply the principles of the operations CRM, analytic CRM, and cooperation CRM models to all projects.
Operations CRM model is completed during the early stage of customer service. It not only provides customers financial services, information and consultancy, but also collects the customer data information. It covers all the channels of customer data collection: bank branches, ATM machines, telephone banking, corporate/personal banking, online banking, etc.